Donnie Hawley started Layrite with a simple goal: Bring back the tradition of exceptional quality men’s grooming products, made for today's standards and priced fairly. All the so called “experts” told him it wouldn't work. They told him that barbering was a dying industry. He ignored them.
Why? Because Donnie was fed up with the status quo. He saw opportunity where others only saw impossibility. And he used that energy to dive head first into the hard work required to create something new, and do it well. Our tagline “Keep It Together” is about that drive — a resolve to do better, to perform better, no matter what is going on around you.